| Summary: | 碩士 === 大葉大學 === 運動事業管理學系 === 102 === The purpose of this study is to explore the influence of the motivation and
satisfaction on College students participating in the gyms, and the service
quality is made as a moderating variable. The participants are for the college students in Changhua County as the research survey. The survey was conducted by using the purposeful sampling methods. For the total copies of 350 questionnaires, 335of which were valid, and the availability rate was 96%. The data collected were further analyzed with the SPSS12.0 system. The findings of the research are shown as the followings:
1. The motivation and satisfaction of participating in the gums has significant correlation with the service quality. And the satisfaction and service quality appear positive relationship.
2. self-expression, relaxation, emotional exchange,and potential breakthrough have significant positive predictive effect on satisfaction.
3. Except for the service quality has positive moderating effect on the motivation and satisfaction of participating in the gyms, the rest didn’t make interference effects.
The study can be the reference for the tertiary institutions and relevant to the school gym, so as to improve the development of gymnasiums and self exercise habits.
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