The Intention on The Perceived Value and Based on The BOCR: Taking ERG Appeals and Promotion Strategy
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 102 === With more and more frequencies that consumers daily use mobile phones, today's competition in the mobile phone market has been increasingly fierce. In addition, consumers have gradually increased dependence on mobile phones. Many considering factors are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rhv2bk |