A Study on Consumer Perceived Ethicality and Shopping Value of Health Food－ Product Involvement as a Mediator
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 102 === ABSTRACT The study aims to explore the relationship among consumer perceived ethicality, health food product involvement, and shopping value. Further examinations are made to testify whether there is mediating effect between health food product involvement...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jv44xs |