A Study on the Relationships among Experiential Marketing，Perceived Value and Behavior Intention– Using the Cultural and Creative Events as Examples
碩士 === 大葉大學 === 企業管理學系碩士班 === 102 === ABSTRACT This research is studied on exploring the relationships among experiential marketing, perceived value and behavior intention. The research subject is focused on visitors’ experience of cultural and creative exhibition in the Songshan Cultural and Creat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6cz8h6 |