The Study of the Mobile Coffee Van Entrepreneurs’ Self-Worth Gaining Process

• Main Authors: Kai-Chieh Pai, 白凱傑
• Other Authors: Yueh-Chin Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/44534490106425362737

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 102 === There are more and more people choosing micro enterprise as their work nowadays. Mobile dining car is one of the micro enterprises, including the mobile coffee van. However, in researcher’s opinions, those entrepreneurs who run mobile coffee vans may find it more difficult than other mobile dining car entrepreneurs, such as mobile kantoni or mobile breakfast car, because the coffee costs and technology costs are all higher than other mobile dining car businesses, but those harder working entrepreneurs of the mobile coffee van may not necessarily earn much than other mobile dining car entrepreneurs, and may even be more prone to fail. So, who would want to choose such work, take such financial risks which may end up making themselves financially embarrassed? Only one group of people would do that, the group of people who are passionate about coffee, who have a ‘coffee dream’. They don’t even care about how much money they would earn, they just want to do the thing that they want to do, and enjoy their life, and see others enjoying their life drinking coffee, too. That group of the mobile coffee van entrepreneurs finally gain the self-worth in their entrepreneurial career, even though they may be under big pressure, which affects their revenue during their working period, and they would still overcame all the pressures, because their commitment and hard work, that is their ‘dream work’. However, the question that may make researcher curious is, although the mobile coffee van work is what entrepreneurs want to do, how do those with coffee dream entrepreneurs overcome so much pressure, and gain the self-worth in the end. In order to get answers, the researcher interviewed seven mobile coffee van entrepreneurs all over Taiwan. After the interview and analysis all the interview-collected data used grounded theory, and found people choosing to run mobile coffee vans did so, not only because it was their dream, but some people chose it because they wanted to earn more, and this finding was different from the researcher’s original cognitive. For the group of ’running a business because they were dream entrepreneurs’, they could easily experience wonderful things in their working place during their working life, and earn the amount of money that make them satisfied too. However if the working situation changed and became worse, this would make them feel under pressure, and so they don’t want to lose their coffee dream, they will find ways to overcame it, finally gaining their self-worth. For another group of ‘’running a business because of earning more entrepreneurs’’, they will experience an ’earn more’ attitude in the beginning of their business start-up, and then their ’personality traits’ make them experience the joys of work, so even if stress increased, they won’t want to lose or abandon their work because they love it already. So they will use their enthusiasm to overcome stress, and they will finally gain self-worth in the area of financial success and experience the joy of work. So in conclusion , all seven entrepreneurs that were interviewed overcame the pressures during their working period, and all gained the self-worth in the end, but the self-worth they gained not only because of their initial coffee dream, but also because of their ’personality traits’ which may also be a key factor, like the two ‘running business because of wanting to earn more entrepreneurs,’ and their common personality traits such as their desire to ’love to make friends’, ’love to learn more’, and these personality traits are just what mobile coffee van business need, so that is why these two ‘’running business because of to earn more entrepreneurs’ love their work, and it is why they could gained the self-worth in their business in the end.