Balanced Scorecard perspectives to explore the meaning of the key competitive advantage of the information services industry

• Main Authors: Chun-Ru Yu, 於群如
• Other Authors: Shin-Yuh Liu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/11709929036912370756

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 102 === Abstract Enterprises usually use financial numbers to be the standard to measure the efficiency. However, financial numbers only reflect the effort of the business for the past. It is impossible for the numbers to become the guide for the future performances. We need to find out the concrete operating ways to measure the efficiency in order to build and maintain the competitive advantages. The purposes of this research are attempting to use the successful elements of the Balanced Score Card to be the healthy evaluation chart in order to integrate information for the service business. In addition, find out the performance factors, such as connection between the strategies and Key Performance Indicators (KPI), customer satisfaction, high efficient procedure, employee abilities and morale, in order to make the performance measurement evaluation to combine with the strategies perfectly. There are several researches about information services businesses analysis and promotion evaluation, such as Michael Porter's Five Forces Model, industry value chain. However, there are not so many researches to evaluate the strategies and indicators about the information industry. This research is to use the value indicators to help the information industry to find out the problems earlier, in order to find some ways to solve the problems. Key Words：Balanced Scorecard, Information services, System Integrators,Critical Success Factors