The study of Tourist Hotel Applying “Cloudy 3D Dynamic Virtual Tour” in Virtual Experiential Marketing Model

• Main Authors: Lina Liu, 劉麗娜
• Other Authors: Wen-Hua Yang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/73165507630516919340

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 102 === For the tourist hotel customers, especially for foreign tourists, they are often difficult to receive from the website complete information about the hardware facilities and the surrounding scenery of a hotel. In view of the above problem, this study proposed to improve the traditional 3D virtual reality techniques about the image distortion, which was caused by wide-angle lens and too large files. As a result, this study tried to construct a hotel’s website with the technique - “Cloudy 3D Dynamic Virtual Tour”, which combined together the actual photos, the blueprints of a hotel building, and the satellite photos of the surrounding environment around a hotel. Updating a hotel website with this technique could break through the language barrier so as to allow global travelers to investigate the hardware facilities and surrounding environment of a hotel. Furthermore, the survey outcomes in our study showed that “Cloudy 3D Dynamic Virtual Tour” could significantly promote the five types of respondents’ experience, including sensory experience, feeling experience, thinking experience, relating experience, and acting experience. That led to enhance the degree of effectiveness of experiential marketing. Based on the experiential marketing model with “Cloudy 3D Dynamic Virtual Tour”, this study designed a framework of situational tourism website for a case of hotel, into which the functions of C2B, B2B and B2B2C were embedded. The framework highlighted the operating characteristics and the value of a hotel, so the worldwide tourists, business travelers, and the travel agencies could clearly receive complete information about the hardware facilities and surrounding scenery of a hotel. Keywords: Experiential Marketing, Virtual Experience, Tourist Hotel, Cloudy 3D Dynamic Virtual Tour