The Research of Strategic Management on the Enhancement of Competitive Advantage of the Entertainment and Stage Lighting Industry – A Case Study of YiFeng Electric Industrial Co., Ltd

• Main Authors: Jing-Hsiang Hsieh, 謝錦祥
• Other Authors: Wei-Chun Ko
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/sqba8d

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 102 === This study primarily explores how the company managers apply the strategic management to strengthen its resources and capabilities, and increase company’s distinctive competencies. These distinctive competencies lead to achieving excellent efficiency, quality, innovation and customer responsiveness which can build up the company’s competitive advantage. The methodology of case study on strategic management is adopted and the researched case is YiFeng Electric Industrial Co., Ltd. Through the case study analysis, this study finds: The managers use the strategic planning process then take suitable effective strategies, can reach high corporate performance and own competitive advantage. The results of this study may provide some strategic management suggestions for the companies to reach excellent performance and enhance competitive advantage.