| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系 === 102 === It is important to keep attention on the strategy of bike activities after the resources had been implemented. Therefore, this study tries to understand bike way tourists’ recreation motivation on the satisfaction.
The research took the tourists of the TanyaShen bike way as the target population, and 400 questionnaires were collected. The results showed that most of the tourists are male, married with age of 21 to 40, university education level, income of NT$20000 to 30000, occupation of manufacture or service industry. The recreation motivation and satisfaction viewpoint are about medium high level; among them health increment and nature view receive the highest attention..
The regression analysis indicated that the recreation motivation has a significant positive effect on satisfaction. There are significant differences on motivation for marriage, age, occupation education and monthly income; and satisfaction on different age.
The study suggests that the bike way should emphasis on the forestation and road situation improvement, as well as, traffic control and catering providence.
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