Impacts of Perceived Characteristics of APP Innovations on Experiential Values-The Moderating effect of Users’ Innovativeness
碩士 === 朝陽科技大學 === 企業管理系 === 102 === The development of mobile technology has made smart phone came into fashion. The APPs have become a new emerging media for consumers to experience innovative mobile applications. The mobile device and its function enable users to download various innovative APPs t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7hdm3w |
