A Study of the Reinventing Business Model—an Example of Convention and Exhibition Industry

• Main Authors: Ying-Chueh Chou, 周櫻雀
• Other Authors: 歐陽惠華
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/pjvt49

碩士 === 健行科技大學 === 經營管理研究所 === 102 === Abstract Convention and Exhibition Industry has the trait of high growth potential power, which is under observation of many countries worldwide, including Taiwan. As a matter of fact, a well-functioning Convention and Exhibition corporation can not only boost the economy, but enhance the industrial development as well. This study aims to deal with the management of some cases from the perspective of their innovation and other related factors. Since these companies are all very prestigious, some deep interviews are also conducted to their CEO or vice president. With the hope of unraveling the secret behind these successful cases, this study has provided a space for further discussion to us. Conclusions of the study are as below: 1.An innovative management has to provide its value to customers actively. 2.An innovative management must have an idea for its tentative profit. 3.An innovative management has to integrate its crucial resources efficiently. 4.An innovative management must maintain a flexible working procedure. 5.The customer-oriented concept is the basis of innovative model.