| Summary: | 碩士 === 中原大學 === 資訊管理研究所 === 102 === In recent years, with the growing population of social networking and the rise of personal right of privacy, issues of privacy concerns are getting noticed. According to the reports, the time users spent on the social network is increasing significantly. When users have the con-venience of information systems, in the other hand, they must consider about how their per-sonal privacy can be protected under the age of rapid information flow.
Take Facebook for instance, pressing like, tagging and sharing life have become indis-pensable parts of users’ daily life. However, the leaks of personal information lurk behind these actions. This study uses Facebook users as the research targets, explores how users deal with their information sharing under different privacy attitudes, and finds the correlations of trust, privacy setting and social behaviors.
The study adopts the ethical decision model which evolved from theory of reasoned ac-tion(TRA) to explore the effects of self image, alienation, computer literacy, share attitudes, subjective norm, trust and privacy behavior . The finding of this research helps users to un-derstand their privacy attitude and provides useful reference for social networkers promoting social market.
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