A study design about using combination of Illustrations and visual information pply to Yangshuo Tourism
碩士 === 中原大學 === 商業設計研究所 === 102 === For the past few years， due to the political and economic globalization， the development of transportation and information system， and the change of human beings’ values and life style， the global tourism industry also has been promoted rapidly. On the other hand...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48655442691167989075 |
| Summary: | 碩士 === 中原大學 === 商業設計研究所 === 102 === For the past few years， due to the political and economic globalization， the development of transportation and information system， and the change of human beings’ values and life style， the global tourism industry also has been promoted rapidly. On the other hand， the popularity and the great amount of traditional tourism industry does result in standardization， routinization， and institutionalization of the service， but it also make the tourists nowadays can’t be satisfied from it and try to search for new type of substitute tourism. Consequently， request of new type of tourism is getting more and more， and every kinds of single subject tourism appear. A consumer can now choose his/her favorite way for going on a trip， such as self-service travels， city Breaks， and personalized trip.Being the first opening cities of China's reform and opening up， Yáng shuò city， which is appreciate by poet Mai Wu， “While the most beautiful scenery in China is in Guilin， the most fascinating part of a Guilin tour is in Yáng shuò.” Its unique spectacular nature scene attract thousands of people， and it is honor by “Favorite Tourism City of China” Tourism industry is about to be the most important economic support of Yáng shuò.Let the local imagery of Yáng shuò being the main brand’s image in this research， we study how to show the visual tourism information such as map and tourist track by hand-drawing style picture. Bringing the tourist to understand that Yáng shuò is a city with abundant resource， and deeply realize its historical development and cultural characteristics. We will introduce the designprocedures of the tourist brochure. Besides studying the commercial status in the tourism industry market of Yáng shuò and highlight its local characteristics， we also expect to create a new economic value in the current tourist brochure market of Yáng shuò.
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