Brand visual design of the Infant care center - Using Doll House Infant care center as an Example

• Main Authors: Ching-Wen Sun, 孫靖雯
• Other Authors: Wen-Tsong Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/25680731982945583337

碩士 === 中原大學 === 商業設計研究所 === 102 === The existence of nursery center not only provides a learning environment for children, but also offers parents a secure place for their kids. Nevertheless, in the environment of diverse nursery ideas, a brand should be seen first before being identified and disseminated. Owning a unique, distinguishable, and recognizable brand will exactly give consumers the messages and ideas of the brand. After unifying the brand style, the brand’s unique value can be created. And this is the purpose of this design on brand-shaping toward Doll House nursery center. Initially, this paper analyzes the market and information of nursery center in Taiwan from previous literatures. This paper also analyzes the factors of center selection of parents from consumer behavior. Moreover, the researcher analyzes the importance of the design of vision recognition and environment recognition toward nursery center’s brand-shaping. What’s more, under the combination of vision and environment recognition, the researcher then analyzes how to show the brand features in every detail, making the nursery center establish a systematic and consistent vision impression and brand image. Afterwards, the researcher analyzes the major competitors and finds the market positioning. The researcher also analyzes other competitors’ logos’ colors, styles, and vision designs; finally begins to design from these generalized analysis. These vision recognition and environment recognition design were worked under the clear market positioning and the brand’s appeal, which made the Doll House not only a signboard but a stylish, recognizable, and friendly brand. Key words: nursery center、brand-shaping、vision recognition、environment recognition、logo design