Old house reuse -Backpacker hostel analysis and brand visual identity systems design

• Main Authors: Hsiang-Ning Wu, 吳湘寧
• Other Authors: Wen-Tsong Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/68934610981006717197

碩士 === 中原大學 === 商業設計研究所 === 102 === Maintenance or re-use the old house to form a trend，not only to let the past be preserved cultural history, combining business more different spark clashes，coupled with the development of the domestic tourism industry，along with the upgrading of tourism activities，modern tourism is not just to release the pressure to enhance interpersonal，it is the best choice to highlight personal qualities alone backpacker travel around the island populations have grown dramatically，booming tourism industry has driven visitor accommodation，B&;B is to promote local cultural industries，this study will old house culture and tourism combine creative design Backpackers B&;B brand. According to the literature research of Backpackers type， brand identity and other relevant information，we want to use the Backpackers B &; B's case studies and their interview results，in order to combine their own old house to execute the identification of Backpackers B &;brand design creation. To this end，we purpose to achieve giving the new life to the old house by analyzing the expectation of the Backpackers and B&;Bs relationship with the influence between the market-oriented and consumers in nowadays，and help consolidate the foundation of creation by backpackers B&;B brand vision systems.