Research Of Explore The "Flower Boy" Phenomena In Modern Male Endorsements And Advertising

碩士 === 中原大學 === 企業管理研究所 === 102 === Abstract Male characters have been living under the traditional stereotype in the public’s cognitive, as a male they must have to be strong, brave and even tough. With the rise of feminism, gender roles tend to be equal, male characters appear gradually changed...

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Bibliographic Details
Main Authors: Suk-Hyen Tee, 鄭淑賢
Other Authors: Chyong-Ling Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/k7m2j4