A Study of Evaluation Indicators for Service Quality and Brand Equity –A Case Study of Taoyuan County Government Employment Services Station as an Example
碩士 === 中原大學 === 企業管理研究所 === 102 === The study is based on constructing a measure of service quality and brand equity for the purpose, according to the literature to understand the service quality and brand equity content and theoretical basis, and for the Parasuraman, Zeithaml and Berry (1985) publi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6xz8z7 |