The Relationship among Consumer Personality, Celebrity Endorsers, and Product Cognition and Memory
碩士 === 中原大學 === 企業管理研究所 === 102 === This study investigated Taiwanese’s perception toward celebrity endorsers by conducting a survey research study. There were total of 273 participants who participated in this study. Descriptive Statistics, Regression Analysis and Independent-Samples t Test were us...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34hj38 |