| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 102 === Because the international economics are transforming, the trading style of countries are either different before. About the economy style, it was developed by their ownself; however, it changes to division of the work. Because there is no obstacle in front if the country, they can trade to other country free and conveniently. Besides, there is one important thing, which is Free Tade Agreement. It could make different countries contect closely; nevertheless, it also could assist the trading market to be up to date. Therefore, if a country always insist on does not alternate with other country, then it could face to some confliec and make their industry to get injured.
Following by the situation, the paper collects lots of international institutions and literature review to adopt the Market Strategy to be independent variable, Perceived Trade Environment and Perceived Trade Risk to be dependent variable, the Syle and Scale of Compant to be mediators; Enomy to be context variables. The paper is quantitative research, there were 368 effective questionnaires. The purpose of paper is investigating the satisfactions of merchants who invest in RCEP and TPP economy. After generalizing the results, it can find:
1.The Marke Strategy between the Perceived Trade Environment and Perceived Trade Risk is significant. Beside, the Market Strategy to the dimention of Perceived Environment which is Law Restrict, Government Restrict, Market Convenience, and Proceed Convenience are all significant. Besides, the Market Strategy to the dimensions of Perceived Trade Risk which is Investment Cost, Business Cost, Payment Risk, and Policy Risk are all significant. That means merchants want to invest these countries, they should think over these elements.
2.The different Economy to Market Strategy is significant. The paper finds that merchants could adopt different strategy by different country. Therefore, there are some suggestions of strategy which could give some direction to merchants in the future.
3.The Trade Quantity of RCEP and TPP to Perceived Trade environment and Risk is significant. Beside, the paper finds that the ranking of first to fifth countries, merchants got the most satisfied. It also means the merchant like to the environment and risk in these countries. Therefore, they invest these countries could get more profits.
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