Business Model Innovation of Art Education - Case of Music Studio

• Main Authors: Yi-An Hsiao, 蕭怡安
• Other Authors: Yu-Jing Chiu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/424yvs

碩士 === 中原大學 === 企業管理研究所 === 102 === Since 2009, the reform of education are raised the number of people to attend art education tutoring center in Taiwan. In this 5 year, in those of education centers, music studios are the most sensitively change in art education industries. This study is focus on music studios and investigate how different music studios in Taoyuan City. Through the crossfire analysis, this study will also extend the innovations business model. The propose of this study are divided in two: (1) Searching for the factors of business models and operating patterns of successful cases, (2) Building the innovation business models, and it could be help the new music studios establish in the future. This study uses “Semi-structured Interviews” to analysis 5 music studios cases. Through the Expert advices this research have focus on the type of western classical instrument, and those cases of interview are according from expert choosing 5 music studios in Taoyuan area. Each standard are profiting music studios over 10 years, and short-tern tutoring centers profiting for 5 to10 years. After all the analysis of the cases, this study used the cross-comparison to find the necessary operating factors of Innovative Business models are “products or services”, “income”, “produce factor” and “leaders and usable resources”. In addition, this study archiving “founded time” and “marketing” are two important patterns in music studios industry. In the conclusion, this study divided the music studios patterns to 3 types : (1) Selling instrument of franchise, (2) Traditional teaching class of music studios, (3) Innovation process on teaching system. And there are 3 innovation model：Model A is instruments simply；Model B is strategic alliance and Model C is teaching Specified tracks or competition agency.