| Summary: | 碩士 === 正修科技大學 === 資訊工程研究所 === 102 === In recent years, the domestic automobile marketing mode, nothing more than the real car in the show room or in the traditional declaration flyers advertising the way the product information to the consumers, this approach is not only limited to a certain place, and not only for early adopters nothing new consumers also quite time consuming. To the enterprise say they can not spend a lot of cost-effective to attract consumers,thereby affecting the overall efficiency.
The purpose of this study is to improve the traditional automotive marketing model will not only allow consumers to spend a lot of time and a lot of effort,and is not the time and place of factors affecting display,but also enhance the consumer for leaflets acceptance,thereby enhancing their overall marketing effectiveness.
To achieve the above objective,the present paper through augmented reality technology and D'Fusion and 3Ds Max software,the application of this technology in the car show marketing,let the car entity can complete 3D image in presented on the monitor,and control the image code,so that it can make a 180-degree rotating action,so that consumers can easily clear picture of the car body. This application not only allows businesses reduce operating costs,but also provide consumers with a unique and convenient way to reward car.
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