| Summary: | 碩士 === 嘉南藥理大學 === 醫務管理系 === 102 === With the development of mobile devices and cloud technology , a wide range of Apps on health programs are also consequential , when hospitals spend heavily to build a dedicated Apps program , in addition to providing basic medical information , but whether there will be public for medical information and data obtained from actual satisfied considerations for the development ?
How to meet people expect and that these programs can adequately be applied Apps ? Therefore, this study uses " uses and gratifications " theory , through in-depth interview to discuss the following three questions: (1) the characteristics of the pharmaceutical APP users why ? (2) for medical and health information requirements? APP 's motives using medicine ? What factors affect the motivation ?
(3) After using medicine APP meets or does not meet the experience. What factors influence satisfied or not satisfied ?
Through the analysis , the use of medicine APP person classified as " medical professional backgrounds who ," " non-medical professional backgrounds who " two kinds ; whereas the use of medicine APP motivation , will be divided into " personal needs " demand " to work with their academic , "" friends, colleagues have medical health needs , " three needs motivation ; after using medicine APP feel satisfied or not satisfied , mainly because medicine APP own characteristics and content. And suggestions for future medicine APP providers can offer sports , basic knowledge of human APP and APP is designed for medical women, children and the elderly , such as a particular object .
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