The Porter Strategies for Impact of Few-Generating on Finance and Insurance Industry

• Main Authors: Shu-Chuan Hung, 洪淑娟
• Other Authors: Chun-Chu Liu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/91185900431517929897

碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 102 === The literature review was based on low birth rates, financial insurance industry and coping strategie, and the main purpose of this study applied Porter diamond to construct the coping strategies model in financial and insurance industry (include six dimensions and twelve key factors). In addition, we selected fourteen experienced professionals and used analytic hierarchy process (AHP) to measure the weights and priority order from the coping strategies hierarchical framework in financial insurance industry. The results of this study were following: 1.The top five dimensions were“Demand Factors”(weight was 0.187),“Firm strategy、Structure and Rivalry”(weight was 0.172),“Chance”(weight was 0.168),“Government”(weight was 0.166), and“Factor Conditions”(weight was 0.163). The last dimension was“Related and Supporting Industries” (weight is 0.144). 2.The top five key factors were “Retirement Planning Demand” (weight was 0.0.102), “Long-term Care System” (weight was 0.091), “Population Aging Business Opportunities” (weight was 0.089), “Service Networks” (weight was 0.088), and “Health Insurance Demand” (weight was 0.085).