The Consumers Flow Experience , Habits and Repurchase Intention of Travel web-side —Application for Information System Success Model

• Main Authors: Huang, Ming-Yi, 黃明一
• Other Authors: Chen, Tung-Liang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/86742312274182345893

博士 === 中華大學 === 科技管理博士學位學程 === 102 === The purpose of this study is to explore the effect between repurchase intention and Information Quality、System Quality、Service Quality、 Flow Experience、Satisfaction and Habit of purchasing traveling products through websites buy DeLone and McLean Information System Success Model. The research was aimed on consumers who have been purchased traveling products from travel agency’s web-side. According the statistics numbers provided by Tourism Bureau; there were 2454 travel agencies(not including sub-agency) of Taiwan by May,2013, and the researcher using Stratifies and Purposive Sampling, focused on travel agencies which earned web-side business permit and license。 There are 409 valid questionnaires received, data analyzed by SPSS and AMOS statistical software. The researcher make the reliability and validity analysis of questionnaire, and using Structural Equation Modeling (SEM) for data analysis to explore the correlation between variables to testing the hypothesis, provided the conclusions and suggestions as well. The findings of this study showed that under the ISS Model, the habit of consumers will affect the repurchase intention, which is the major contribution from this research, another issue; Information System Quality which haven’t significant effect for consumer satisfaction. According the results of research; since the quickly progress and improvement of science and technology, consumer's expectation and using habit of information web-side were huge different than ever, and provide practical suggestions for both academy and travel industry. Keywords: Information System Success Model, Flow Experience, Satisfaction, Habit and Repurchase Intention