Using the UTAUT2 Model to empirically test online bookings by consumers in Taiwan international tourist hotels
博士 === 中華大學 === 科技管理博士學位學程 === 102 === Abstract The purpose of this study is to examine the moderating effects of individual differences--namely gender, age, and experience--in a unified theory of acceptance and use of technology (UTAUT2) model on various constructs, including performance expectancy...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34135298309455322665 |