Applying Fuzzy duo-theme DEMATEL to explore the driving factors of online shopping

博士 === 中華大學 === 科技管理博士學位學程 === 102 === Online shopping has recently come to be one of the most effective shopping transaction methods due to its many advantages that traditional retails cannot offer. But even the e-stores have provided lots of advantages to attract customers, but most of them browse...

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Bibliographic Details
Main Authors: Wu, Chia-Huei, 吳嘉蕙
Other Authors: Lee, Yu-Cheng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/80461593001786768709