Applying Fuzzy duo-theme DEMATEL to explore the driving factors of online shopping
博士 === 中華大學 === 科技管理博士學位學程 === 102 === Online shopping has recently come to be one of the most effective shopping transaction methods due to its many advantages that traditional retails cannot offer. But even the e-stores have provided lots of advantages to attract customers, but most of them browse...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/80461593001786768709 |