| Summary: | 碩士 === 中華大學 === 工業管理學系碩士班 === 102 === Since the competitive market nowadays makes the product life circle shorter, it is very important for enterprises to successfully develop new products in time. In addition, new products must be designed to meet the customer needs under the dynamic marketing environment so as to efficiently enhance the advantagy of new products and make more probits. For these reasons, the key solution for enterprises is to precisely evaluate the performance in new product development (NPD), particularly for those surviving in the fierce competitive market in Mainland China.
The purpose of this study is to discover the Taiwanese TFT-LCD touch panel industry and then to establish an intergrated model for this Taiwanese industry in China in NPD performance assessment. First, four criteria and fifteen subcriteria are selected as the main factors that affect the NPD for the Taiwanese TFT-LCD touch panel industry in China via literature reviews and expert interviews. Secondly, Decision Making Trial and Evaluation Laboratory (DEMATEL) is employed to identify the relationship among those factors. Finally, a Fuzzy theory is applied to resolve the linguistic hedges and an Analytic Network Process (ANP) is adopted to obtain the weights of all the factors. This proposed model not only provides the decision maker a guidance system but also increases competitive advantagy when designing a new product in the future.
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