A Research of the Influence on Channel Decision between Physical and Virtual Channel – A Case Study of Consumer Electronics Products
碩士 === 中華科技大學 === 經營管理研究所 === 102 === With the boom of E-commerce, shopping on internet has been becoming a popular consuming way recently. Comparing two channels (physical shop and virtual shop on line), the advantage of on-line shopping includes widely exposure of product information, transparency...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50173350242367029444 |