Marketing Strategy of Home Appliance Industry –The Case Study of SAMPO Co.'s Fan Device

碩士 === 長庚大學 === 商管專業學院 === 102 === As the improvement of living, people's daily life has not without appliances. The demand for appliance has been gradually saturated in Taiwan. The overall annual market demand for appliances is about NT$90 billion to NT$100 billion (Ministry of Economic Affair...

Full description

Bibliographic Details
Main Authors: Pi Yen Chen, 陳弼彥
Other Authors: C. H. Chan
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/7mj8sh