| Summary: | 碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 102 === "Personal Data Protection Act" was officially launched on October 1, 2012. However, some people think that the laws deter overweight whereas others think that the penalty was too light to no avail. This study investigates that why individuals have different attitudes towards personal data protection, and discusses what factors influence individuals have different attitudes.
This study developed the research model based on Culnan’s study. A survey was conducted two hundred and sixty-four usable responses were collected. The analytical results indicates that perceived organizational effort to protect personal data, perceived usefulness, trust, errors, punishment severity, privacy risks, and emotion are important factors influencing individual's attitude towards self protection on personal data. Finally, implications for academics and practitioners are also provided.
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