A Study of Service Experience, Marketing Experience, and Purchase Intention in the Leisure Farm- the Example of a Leisure Farm in Chiayi County

碩士 === 國立中正大學 === 國際經濟研究所 === 102 === The potential gains observed in the booming of leisure farms has led to certain changes made by many traditional farms, including the expansion and beautification of the farm area as well as promotional events held on the farm. In order to survive severe competi...

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Bibliographic Details
Main Authors: Lin, Chung-Ling, 林君玲
Other Authors: Chou, Deng-Yang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/13038794437756324577