Consistency or Always Prefer the New? The Tendency of Variety-seeking Investment Behavior
碩士 === 國立中正大學 === 企業管理研究所 === 102 === Consumer behavior study found that in order to reduce the feeling of boredom, consumers will seek new programs to keep consumption freshly. This study aims to explore whether people will also use variety-seeking strategy to invest in stocks in order to maintain...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/x899kj |