Addressing Consumer Questionable Unethical Behaviors in Retailing: The Dual Impact of Relational Benefits and Corporate Associates
博士 === 國立中正大學 === 企業管理研究所 === 102 === This study first aims to develop a suitable scale of consumer ethically questionable behaviors in retailing (CEQBR) for East Asia’s market with good indices of validity and reliability. Further, relational benefits, relationship quality, corporate social respon...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h6vx43 |