Explore Website Users’ Willingness to Participate in the Prize Activities – A Case of WOW Digwow

• Main Authors: Liao, Jui-chi, 廖瑞琪
• Other Authors: Wang, Chia-chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/ccruak

碩士 === 真理大學 === 企業管理學系碩士班 === 102 === Internet sweepstakes spring up in recent years, the event was a rookie, many businesses of Facebook in this way gradually absorb potential customer groups. By helping businesses like lottery products by way of attracting Facebook users love. When they presented awards to the campaign website will help Facebook to like businesses to participate in sweepstakes. and have a chance in the prize draw. Many businesses also use this feature to develop relevant marketing practices. Bring more business opportunities to achieve increased visibility. In this study, WOW dig savings site, for example, explore Brand Awareness, Product Type and Perceived Value impact on Attending Willingness to participate. And by Product Involvement Level and Customer Demand are subject to interference. This study used experimental design, first Brand Awareness and Product Types pretest screening. From a psychological point of view to explore the user. Further scale questionnaire. Trying to understand the significance of participation in lottery generates behavior.