Effects of Message Appeal and Product Type on Behavior Responses
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 101 === With the explosion of the Internet since it first appeared, online advertising begins to emerge as a viable medium and its role and effectiveness has been the source of much debate and researches. There are number of researchers studying different mod...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Online Access: | http://ndltd.ncl.edu.tw/handle/77834671277488474524 |