Effects of Message Appeal and Product Type on Behavior Responses

碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 101 === With the explosion of the Internet since it first appeared, online advertising begins to emerge as a viable medium and its role and effectiveness has been the source of much debate and researches. There are number of researchers studying different mod...

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Bibliographic Details
Main Authors: Le Thi Thu Thao, 黎氏秋草
Other Authors: Chien-Te Ho
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/77834671277488474524