The Influence of Social Network and Message Framing on WOM Trust- Take Facebook as the Example
碩士 === 元智大學 === 資訊社會學碩士學位學程 === 101 === The raising of Facebook is one of the most popular social networking sites in recent years. Research indicates that 32% of consumers will share their experience after shopping, and word of mouth has transferred to social networking sites. Therefore in this stu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22937178542828040581 |