The Effects of Network Size of Social Community Website Users on their Usage of New Social Community Website

• Main Authors: Li-Ying Wang, 王莉瑛
• Other Authors: Chih-Cheng Chen
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/37071794906941515933

碩士 === 元智大學 === 資訊社會學碩士學位學程 === 101 === Social Network sites are popular worldwide nowadays. At the earliest, people leave the messages via the friendship sites, community forums, and still fashioned blogs for connection each other. The users leave the different kinds of messages and socialize with humans through internet much easier than before. Several years ago, the micro-blogs are stylish widely. Just some short words to share evens or feelings etc., and you can gain the feedback or comments from the online users, then it attains to the communication end. The micro-blogs are such as Twitter, Plurk, MySpace etc. Facebook is announced in 2004 but not popular in Taiwan. Facebook is become popular because of the Happy Farm program. Many people play the Happy Farm program and talk via Facebook interface, so Facebook becomes the most members’ social community website. Google has announced its social community website “Google plus” in 2011, too. There are many Google users, and it has many admirably integrated services, but why Google plus is still not the most favorite social community website by users? This study assumes if the users’ network size of social community website is effected their usage of new social community website. The social community of network is also referred the records from some studies. There are 5 related Facebook social community items are listed in this study. In order to verify this social community is proper, this study is analyzed by Logistic method. This study also refers some kinds of documents to analyze the users’ acceptable attitude and control variable items basis on 7 questions to make the measures, and evaluate if it is effected to using Google plus by the diversified users. The interviewees are playing Facebook users only and playing both Facebook and Google plus users. These questionnaires of this study were issued from May to June, 2012, and got 327 samples in total. The result of this study is shown the factors of the users’ network size of social community website, attitude, and age are all effected the new social community websites. The variable factor of the users’ network size of social community is the quantity of users’ friends. According to this study result, we know more about the social relationship is related the social network websites using. It is able to be the reference for building up the social network website promotion.