The Effect of Jingle Familiarity and Tempo on Consumer Perception
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 101 === To investigate the effect of melody familiarity and music tempo on consumer perception, and the moderating effect of NFC, this study conducted an experiment. The subjects could be divided into five groups included 4 combinations of melody familiarity and m...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/94120816187077395560 |