The Study of Financial Leasing Company of Taiwan to Invest in Mainland China

• Main Authors: Chih-Huang Lo, 羅志煌
• Other Authors: Bang-Han Chiou
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/01130670819278357884

碩士 === 元智大學 === 管理碩士在職專班 === 101 === Abstract Beginning with 1978, Mainland China started to reform and maintained a high economic growth rate, and led to the demand for financial services. Many companies took the lead through financial leasing affairs to enter the financial markets. Among the companies, Chailease Finance Co. of Taiwan had entered the Mainland China market from early 2000 and became the leader. The study is to investigate the related companies how to develop competitive strategies to invest in Mainland China, and what are the possible development restrictions? Some purposes of the research as follows. 1.What is the development circumstance of financial leasing industry of Cross-Straits Market? 2.How to develop the optimal competitive strategies when in the face of the financial leasing industry of Mainland China? 3.When making the competitive strategies, how the enterprises to set up the risk management mechanism? 4.What are the possible difficulties of the future development and what is the trend of Cross-Straits financial leasing industry? By relevant literatures and analysis of case study, the important conclusions of the study are as follows: 1.From the general environmental analysis, the financial leasing market has high degree room to grow, but has to build up a proper policy environment and educate the consumers of leasing concept. 2.The competitive strategies of financial leasing industry are to reduce operating costs by copying successful experiences and should have a clear positioning to create differential advantage. 3.Now the Cross-Straits financial leasing market is booming and the strategies of enterprises are diversified. But it must to strengthen the risk management mechanism to achieve sustainable purposes. Keywords: Financial Leasing, Investment Environment Analysis, Competitive Strategy, Risk Management