A Case Study of Enterprise Brand Development Strategy
碩士 === 元智大學 === 管理碩士在職專班 === 101 === In today’s fierce competitive business environment, various similar products in the market and the consumer’s requirement is getting more diverse, brand is the key factor for consumers decision in their act of purchase. For all enterprises, a successful brand is...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/27635046871650112053 |