Exploring Branding Strategies in the High Technology Service IndustryA Case of S Firm

• Main Authors: Max Huang, 黃武宗
• Other Authors: Colin Cheng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/70455311866808335032

碩士 === 元智大學 === 管理碩士在職專班 === 101 === IT industry is the key factor of Taiwan economic, all types of electric / electronics products are developed, designed, built, and supplied via Taiwan supply chain, amoung the supply chain the EMC compliance and certification service companies provide the key role in product time-to-market. The scale and capability of Taiwan EMC compliance service providers can be regarded as top of the world, Sporton International Inc. as the leading role of the compliance industry is facing the competition from other compliance service provider day to day, it is the key issue to Sporton in how to compete and keep strength of competiveness via brand development strategy.