Marketing Strategies and Innovations of Multi-Smart Card Readers of Electronic Ticketing:The Case of B Electronics
碩士 === 元智大學 === 管理碩士在職專班 === 101 === This article introduces Taiwan Multi Smart card readers industry, market integration profiles and product specifications, and analyzes the business model of B Electronics Corporation, to understand what makes B Electronics Corporation stand out among rival com...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03976647291855882102 |