The master corporate image subsidiaries Brand impact of empirical

• Main Authors: Chi-Fan Cho, 卓騏凡
• Other Authors: Po-Chien Li
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/09058813154465261193

碩士 === 元智大學 === 管理碩士在職專班 === 101 === There are many enterprises tried to proceed vertical integration or business diversification to sell their own manufacture to end user or enlarge their economic scale by cost down. The supply chain relationship of upstream and downstream was generating, building, delivering, and selling manufacture by their affiliated companies, therefore the agents and dealers was passed. The saved costs will directly feedback profits to company or lower their buying costs. Whether the subsidiaries use the corporate identity of parent enterprise will increase their recognition. Whether the manufacture of subsidiaries will be affected by parent enterprises that focus on different businesses. The case of this study, Hon Hai Precision Industry Company Ltd, was the biggest OEM company in the world. Although its revenue keep increasing, its OEM business model have led to it keep merging and proceed vertical integration. When it proceed the last part of vertical integration, it builds up the sales channel, Cyber 3C. The study will mainly discuss whether the corporate identity of Hon Hai Precision Industry Company Ltd could make consumer agree its subsidiary, Cyber 3C,and whether the recognition of Cyber 3C can be promoted by service quality and store environment.