| Summary: | 碩士 === 元智大學 === 管理碩士在職專班 === 101 === Due to economic downturn, females in childbearing age seem not willing to bear more children. Following this low birth rate trend, the operating environment of the early childhood education industry is facing the competitive challenge. In order to pursuit high level of performance and promote operation quality, mangers of the early childhood education industry should give the top priority to work out competitive business strategy within the very competitive environment. Using the research method of case study, this study aims to explore the better operational strategies that can enhance the performance level of the case kindergarten named AA in this study. Starting from collecting data in order to understand the opportunities and threats confronted by the case institute. With the additional analysis on the aspects of internal sources, competences, advantages and disadvantages of the case organization, this study also conduct of Porter's five force analysis and SWOT analysis and draw conclusions at the end. The research results of this study show that the implementation of policies from both central and local governments will make kindergarten face more severe impact and challenges. Plus the lower birth rate trend, the practical coping strategies of the sample kindergarten include: (1) the changes and transformation of business philosophy, (2) the optimization of administrative organizations, (3) the implementation of 5P marketing strategies (promotion, price, package, product and place), (4) the innovation of establishment of features of curriculums, (5) and the construction of professional indicators of instructors.
Based on the research results, this study offers practical and substantial suggestions for governmental authorities, operators of preschool institutes, directors of the kindergarten, on-the-job kindergarten teachers and future researchers.
|
|---|
