| Summary: | 碩士 === 國立雲林科技大學 === 設計學研究所碩士班 === 101 === ABSTRACT
As a Complete participant, the researcher was fully involved in the “TEDxYunTechU” event. In order to getting out of the situation, the researcher objectively selects four domestic cases as the major study subjects, namely, TEDxTainan, TEDxCCU, TEDxYuanZeU and TEDxNSYSU. Through the semi-structured interviews with these four of TEDx organizations for their individual experience and profession. Researcher explores the similarity and difference between the event design, and discusses on how to hold a TEDx event with local features successfully and what the successful factors are. After sorting and summarizing an activity design model applicable to TEDxYunTechU, it held an event on May, 2013 for verification. Besides, the audiences attending multiple TEDxYunTechU events are also the respondents of this study. In this way, it is to explore the influence of the students participating into TEDxYunTechU event on their study and growing, and whether they are effectively close to the students’ demands.
By using the “Event Design”, “Service Design” and “Glocalization”, the research verifies the needs of TED/TEDx, in order to embrace the infinite passion of changing the world, and explores the world knowledge and local issues in a local way. Only based on the love and recognition towards the land you live could you communicate with the exotic cultures rather than be occupied by cultural hegemony. With “Grounded Theory” and “Comparative Research Method”, this study compares TEDxYunTechU with four domestic cases of TEDxTainan, TEDxCCU, TEDxYuanZeU and TEDxNSYSU, so as to figure out the unique features of TEDxYunTechU, and expect to understand the influencing effect of TEDxYunTechU during its development process.
Keywords: TED/TEDx，Event Design，Glocalization，Service Design
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