The Influential Factors on Design Effects of Green Advertising
博士 === 國立雲林科技大學 === 設計學研究所博士班 === 101 === The human environment is a growing problem, in addition to enhancing green consciousness of the people, the establishment of a green product marketing strategy as a possible method. This study aimed to explore the factors, which is considered to have influen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04551044495545939704 |