The Development Plan of The Theme-Base Outdoor Wedding: Case of Sun Link Sea

• Main Authors: Mu-Hao Tang, 唐睦皓
• Other Authors: Han-Sheng Lei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/85343143013088780118

碩士 === 國立雲林科技大學 === 創業管理碩士學位學程 === 101 === Influenced by the openness of the social atmosphere, variety of information and the development of economy. To the newly generation ,there are more and more different ideas and options to hold a wedding. A wedding can be designed through customers’ special needs, and combine with specific theme in the process. For instance, outdoor-forest wedding is based on the theme of nature. Sun Link Sea has good natural resources and that’s exactly the needs for outdoor-forest wedding. Outdoor-forest wedding is the main theme of this program. By analyzing the wedding industry market nowadays, and collocate with Sun Link Sea’s abundant nature resources to create new products and servings which also match with the eco- wedding that the government promoted lately. Also, by marketing strategy , this program will bring different experiences to the Sun Link Sea and the tourists.