Differences between PC and Smartphone Oline Shopping-Applying the Technology Acceptance Model
碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 101 === The purpose of this study is to investigate the differences of online shopping behaviors between PC and smartphone users with technology acceptance model (TAM). This study also aims to understand what factors may enhance or obstruct consumers to adopt PC or s...
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44293899657179899330 |