The Sneakers’ Brand Image、Brand Attitude and Conformity Behavior on Consumer Behavior

碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 101 === Taiwan’s economic growth rapidly, and industry competition is becoming increasing fierce. Therefore, how stand out in competition, innovation of enterprises in addition to the products, services, companies need to create their own brand image, can only take...

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Bibliographic Details
Main Authors: Kuang-hsiang Bien, 卞廣祥
Other Authors: Chih-chiang Chung
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/42668709600553974054