A Study on the Relationship Among Tourists Experience, Perceived Value and Satisfaction of the Community--A Case Study of Pantour Community.
碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 101 === In recent years, community tourism was increasingly popular, and patterns of tourism and industry contacts developed from the tourist factory were to bring great economic benefits, thus, it could be regarded as the response to the phenomenon of the experien...
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ndltd-TW-101YUNT55710052015-10-13T22:57:22Z http://ndltd.ncl.edu.tw/handle/07111639918342017643 A Study on the Relationship Among Tourists Experience, Perceived Value and Satisfaction of the Community--A Case Study of Pantour Community. 社區觀光遊客體驗、知覺價值與滿意度之研究以板頭社區為例 Yu-Ching Chang 張育菁 碩士 國立雲林科技大學 休閒運動研究所碩士班 101 In recent years, community tourism was increasingly popular, and patterns of tourism and industry contacts developed from the tourist factory were to bring great economic benefits, thus, it could be regarded as the response to the phenomenon of the experience economy. How the tourist communities found their own positions and characteristics in order to develop long-term future, is the subject of concern.in this study , chiayi county xinzhong township pantour community tourists explored the variables , used purposive sampling survey , a total of 400 questionnaires send out , acquired 400 effective questionnaires .the purpose of explored the relationship between tourism experience and perceived value and satisfaction , data were analyzed by using descriptive statistics , exploratory factor analysis , t - test , correlation analysis ,one-way anova , scheffe''s method , validity analysis and linear structural equation modeling were used for data processing . The results are as follows : 1. pantour community tourists back grounds mostly 31 - 40 years old, mostly female Visitors ; mostly university education degree;live mostly in central and southern part of taiwan ; mostly the first visitors ; mostly partners to come with their families and relatives ; mostly stay less than two hours;mostly not take the visitors navigate the bus;Mostly drive by the car;mostly visit to pantour station;and resource of this tour in formation was mostly from the introduced by friends and relatives . 2. In part of the tourism experience in tourism back ground variables on the Significant differences; in part of the perceived value in tourism back ground variables on the significant differences; in part of the satisfaction in tourism back ground variables on the significant differences. 3. Tourists tourism image had significant positive effect on tourism experience; tourism experience had significant positive effect on perceived value; tourism experience had significant positive effect on satisfaction. The results showed that tourist perceived value is the mediator of the cause - effect model. The results of this study would managed according to the meaning of the proposal. Chih-Chiang Chung 鍾志強老師 2013 學位論文 ; thesis 153 zh-TW |
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碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 101 === In recent years, community tourism was increasingly popular, and patterns of tourism and industry contacts developed from the tourist factory were to bring great economic benefits, thus, it could be regarded as the response to the phenomenon of the experience economy. How the tourist communities found their own positions and characteristics in order to develop long-term future, is the subject of concern.in this study , chiayi county xinzhong township pantour community tourists explored the variables , used purposive sampling survey , a total of 400 questionnaires send out , acquired 400 effective questionnaires .the purpose of explored the relationship between tourism experience and perceived value and satisfaction , data were analyzed by using descriptive statistics , exploratory factor analysis , t - test , correlation analysis ,one-way anova , scheffe''s method , validity analysis and linear structural equation modeling were used for data processing . The results are as follows :
1. pantour community tourists back grounds mostly 31 - 40 years old, mostly female Visitors ; mostly university education degree;live mostly in central and southern part of taiwan ; mostly the first visitors ; mostly partners to come with their families and relatives ; mostly stay less than two hours;mostly not take the visitors navigate the bus;Mostly drive by the car;mostly visit to pantour station;and resource of this tour in formation was mostly from the introduced by friends and relatives .
2. In part of the tourism experience in tourism back ground variables on the Significant differences; in part of the perceived value in tourism back ground variables on the significant differences; in part of the satisfaction in tourism back ground variables on the significant differences.
3. Tourists tourism image had significant positive effect on tourism experience; tourism experience had significant positive effect on perceived value; tourism experience had significant positive effect on satisfaction. The results showed that tourist perceived value is the mediator of the cause - effect model. The results of this study would managed according to the meaning of the proposal.
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author2 |
Chih-Chiang Chung |
author_facet |
Chih-Chiang Chung Yu-Ching Chang 張育菁 |
author |
Yu-Ching Chang 張育菁 |
spellingShingle |
Yu-Ching Chang 張育菁 A Study on the Relationship Among Tourists Experience, Perceived Value and Satisfaction of the Community--A Case Study of Pantour Community. |
author_sort |
Yu-Ching Chang |
title |
A Study on the Relationship Among Tourists Experience, Perceived Value and Satisfaction of the Community--A Case Study of Pantour Community. |
title_short |
A Study on the Relationship Among Tourists Experience, Perceived Value and Satisfaction of the Community--A Case Study of Pantour Community. |
title_full |
A Study on the Relationship Among Tourists Experience, Perceived Value and Satisfaction of the Community--A Case Study of Pantour Community. |
title_fullStr |
A Study on the Relationship Among Tourists Experience, Perceived Value and Satisfaction of the Community--A Case Study of Pantour Community. |
title_full_unstemmed |
A Study on the Relationship Among Tourists Experience, Perceived Value and Satisfaction of the Community--A Case Study of Pantour Community. |
title_sort |
study on the relationship among tourists experience, perceived value and satisfaction of the community--a case study of pantour community. |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/07111639918342017643 |
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